400%
GROWTH AND 9 YEARS
OF DIGITAL TRANSFORMATION.
In 2009, the ambition of the New York Road Runners’ Leadership far exceeded the maximum capacity of the New York Marathon.
At the heels of the New York Marathon’s continued rise in popularity, attempts to launch new digital experiences and to digitize the operations of the events fell far too short. The new mobile app to enable its runners and digital programs to facilitate event operations struggled under the stress of an event as large and as complex as the 2009 New York Marathon. In 2010, the truth could not be any clearer for the New York Road Runners leadership team: ambitious plans and bold imaginations require a stable foundation of technology and infrastructure.
Annual Races
NEW YORK CITY MARATHON
THOUSAND RUNNERS
HUNDRED VOLUNTEERS
A 9+ Year Digital Transformation Journey.
New York Road Runners embarked on just such a journey with Nueve since last few years. While Point A required bringing operational efficiencies and technical infrastructure to event planning, race logistics, guest experience, and e-commerce, Point B however led to a much bigger question – How do we expand, evolve, and ignite a global running community?
STRATEGY
Technology Strategy and Planning Customer Experience Journey Mapping 360-degree View of the Customer trackinG.
E-COMMERCE
Subscription & SaaS-based transactions Flash-Sales Implementations Drawing and Lottery-based Commerce
OPERATIONS
MarTech platform and process creation PMO and IT Org Structure Consulting DevOps and Continuous Improvement Practice
FUTURE THINKING
Dynamic Race Capacity Planning Virtual Running Service Offering Journey to the Cloud Planning & Execution
“”
In running, it doesn’t matter whether you come in first, in the middle of the pack, or last. You can say, ‘I have finished.’ There is a lot of satisfaction in that.
Fred Lebow Founder of the New York City Marathon